A key message of the campaign and improving the brands image is centered around the economical and environmental benifits of traveling by train, coupled with enhancing employer branding to position ZSSK a reliable employer and provider of dual education.

To boost demand for both daily and seasonal travel, we have developed a bespoke content portal called “Vlakom na výlet.” By identifying the destination station, we can understand the motivation behind ticket purchases . Through personalized filtering, we also have an excellent opportunity to meet customer demand.

By implementing a customer data and experience platform, we have created an environment for managing customer journeys. Through data collection and with the support of AI, we can analyze customers to make informed marketing decisions and manage campaigns based on their behavior. 

We improved monetization of existing customers through tailored recommendations for preferred or cost-effective products. To achieve this we utilized direct and dynamic web communication channels as well as PPC campaigns. During the monetization phase, our loyalty program proved successful, as it not only offered benefits to loyal customers but also contributed to increased product sales.