Marketing Automation

What is it?

The use of IT tools in marketing and sales environment that collect data about an individual customer and allow to increase the efficiency of acquisitions, retentions and monetization with the help of:


Lead generation


ROI measurement


Online Sales Increase


Marketing Strategy


Personalized Content


Customer Segmentation

The 4 Pillars
Of Marketing Automation

1. Landing Page or Website

The base of any Marketing Automation strategy is a tracking code, which is added to your website, landing page or mobile application. It helps you to track interactions that your prospects and customers take on your websites, mobile application, through SMS or e-mail. This allows you to connect all of customers previous interactions and provide them with personalised experiences, offers and content.

2. Omnichannel approach

Marketing Automation strategy can not exist without the ability to analyze customer behaviour through all communication channels. The automation software is fed with data and communicate with the customer through offer display, recommendations, e-mails, SMS, push notifications or call centre based on preferences and single customer behaviour.

3. Event Based Marketing

Also called trigger marketing, this methodology works on the definition of the main actions a prospect is expected to take in a website or landing page. Whenever this actions, or events, occur, a specific marketing activity is triggered that allows the customer to get to the conversion more easily.

4. Unified customer perspective

Marketing automation gives you a unified perspective on your customer through all communication channels and allows you to communicate a personalized information to every customer individually. The upside is that you save time and are in contact with the customer whenever and wherever it suits him. Using customer behaviour analysis you can create new and new campaigns to back every single phase of your customer's life cycle.