Digital Marketing

What is it?

Digital Marketing are all marketing efforts in forms of electronic media that can be measured and optimised in real-time. It helps you boost your business and provides a way to give your customers the best experience.

Online Sales Increase

Brand Awareness

Lead Generation

Customer Engagement

Real-time Customer Relationship

Reputation Management

The 6 Pillars
Of Digital Marketing

1. Search Engine Optimisation (SEO)

The optimization of any website in order to rank higher on search engines, such as Google and Bing. SEO uses a set of techniques, including keyword research and link-building, to help search engines index a website and help generate traffic organically.

2. Content Marketing

It is the creation and promotion of content - in the form of text, blogs, videos or social media posts  - with the intent to generate brand awareness and traffic to a landing page or website.

3. Social Media Marketing

The art of promoting your brand, product or content on social media channels in order to increase awareness to a brand or product, build a one to one relationship with customers and prospects, and drive traffic to your website or landing page. The current main social channels are: Facebook, LinkedIn, YouTube, Twitter, Google Plus, WhatsApp, Snapchat, Pinterest and Instagram.

4. Pay-Per-Click (PPC)

A method of driving traffic to your website by paying every time your ad is clicked. This type of advertisement comes in the format of paid search, eg, Google, App Store and Google Play, or banners, mainly via Google Display Network.

5. Marketing Automation

Automate your marketing efforts with the help of a software, understand how your customers behave online and deliver a personalized experience. To learn more, go to Marketing Automation.

6. Analytics

Understand how your customers behave on your website to optimize your online and offline campaigns. For more on this topic, go to Customer Analytics.